Movement of Climate Change Knowledge Through Social Networks
People learn about climate change from different places, from the events they attend to published works they read or author. And everyone, from climate scientists to the general public, receives and processes climate information differently. This presentation looks at the different ways in which climate information is relayed and how effective those pathways are.
Specifically this webinar will examine:
- How climate knowledge changes as it moves through different networks of people
- How the change depends on the nature of the social structure through which it moves
- How roles people play in the transfer of information relate to where they are located in the social structure
- How opportunities for interaction are structured by institutional forces like online forums and large sponsors such as NOAA and the National Science Foundation